The SHORT answer: Digital marketing is simply the arm of marketing that uses the internet to promote and sell products and services (digital and physical).

 

The LONG (and interesting) answer: In our case, digital marketing is like having a friendly conversation with people who need your help - you're simply reaching out online to share solutions that make their lives better. Whether you want them to try your favourite product, join your email family, or download something useful, it's all about building genuine connections that lead to natural next steps (and purchases!). Digital marketing is also, potentially, your pathway to making money online by connecting with people where they already spend time - on the internet, primarily social media! Think of it as setting up your own virtual shop window that's open globally, 24/7.

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It includes stuff like:

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• Sharing helpful content on social media (like those TikTok videos you enjoy!);

• Building relationships through email newsletters;

• Creating and selling digital products that solve problems;

• Using affiliate marketing to recommend products you love (and earning commissions);

• Reaching the right people through online ads.

 

The best part? You don't need a fancy degree or tons of tech knowledge to get started. With the right guidance and tools, you can build your online presence step-by-step, even if you're starting from zero.

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What makes digital marketing perfect for beginners is that you can:

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• Start with little upfront investment;

• Work from anywhere with just a phone or laptop and internet;

• Scale your income without working more hours;

• Choose your own schedule and pace;

• Learn as you earn!

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HOWEVER - please be aware:

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• it is not a get rich quick scheme;

• it is a simple model but not always easy - mindset is a very important part of any business, but especially in the online space;

• you must be prepared to invest your time in building your business - and if you are, the outcome could be life changing!

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